We live to solve design problems and enterprises with complex systems provide a fertile ground. Most UX Design Agencies don't 'get' technology companies. At Koru we understnad that complex B2B applications and websites present a different set of constraints as compared to software made for individual users. While some may balk at the idea of their work being constricted by a bureaucracy, we thrive to prove that the best design flourishes within well-defined boundaries.
UX Design for complex systems is an opportunity
to spread good design to the industries that need it most.
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Complex product/software systems
have traditionally been
driven by two factors:
Marketing: the features that will sell the most.
Development: what can be built into the product / software.
But this overlooks the most important element. The user.
We take a fundamentally different approach - We create designs that meet the end user’s needs above all else.
A design-focused UX creates only a superficial experience.
And a functionality-focused UX results in a sterile one.
Neither of these approaches cut it in today’s competitive world. To create a rich user experience you need to take a strategic approach that blends both design AND functionality in a way that best meets your users’ needs and your organization’s goals.
At Koru, we analyze complex product / software and strike the perfect balance of both design and functionality, enabling it to deliver a valuable and compelling experience that your customers will love - inspiring them to become loyal advocates for your product and your company.
Seamless user experience across web, phone, tablet and watch.
It’s the confusion that turns users off and kills their
productivity - not the complexity.
Head - Offshore Delivery Center
Serene India Software Services Pvt. Ltd.
Koru Technologies is synonymous with quality and performance!!! We have worked with Koru team over a year now and are delighted with the work carried out so far.
Serene Corporation is a leading systems integration company and consulting firm that specializes in the implementation of business applications, including CRM, MDM, EAI, BI, and SaaS. so all project work needs to be of the highest quality, which is what we get with Koru. They are responsible for User experience (UX) design, User Interface (UI) development for various Oracle CRM projects. Koru team understand the high standards that our company has and are most efficient in delivering well within time limits. I would highly recommend working with them!!!
Founder & CEO
Working with Koru Technologies makes design turn into a smart and effective process. Design is very emotional and getting deliverables that clients approve takes a long time. With Koru, all our clients approved the designs within the designated schedules we had setup. First time we stayed within budget and timeline in many years. Thanks Bansi and Koru!
Koru is great at ensuring deliverables. The mix of Axure, Photoshop, and daily phone calls makes design super simple. And they really take the time to understand our end clients. I think how they handle criticism and feedback is their most effective quality. Sometimes we as development firms can get tired of the constant back/forth with clients. Koru deals with that making our lives simpler!
Founder & CEO
The Raw Chef
I've been working with Koru for over a year now, on recommendation of my web developer, and I can say that it's been a really enjoyable experience.
Bansi and her team are highly professional from start to finish; whether it's understanding a project and making sure timelines are understood and delivered to, or if it's a creative process that needs to be fully realised, Koru have understood, adapted where needed, and delivered high quality work on time.
Author of Hot Tea Across India
Travel writer & photographer
From conceptualization to realization, the creation of my blog was one smooth journey, thanks to the clear cut and professional approach taken by Koru. They understood what I had in mind, implemented that suggesting a few tweaks, so that the blog turned out to be exactly what I had visualized. It was done quickly and yet with thoroughness. Thank you!
Product Development Head
I have worked with others who helped me design my web apps. But only after working with Koru I realized the difference between a graphic designer and a user experience expert. They did not only design screens but rather developed work flows and converted them into easy to understand intuitive UIs.